By Ed Clement
Ancillary income can be quite important to a self-storage facility as it has the potential to significantly boost revenue and profitability. Ancillary income refers to the additional revenue streams generated by offering supplementary services or products alongside the core storage offerings. Here are a few reasons why ancillary income is valuable to a self-storage facility:
Diversification of Revenue: Relying solely on rental income from storage units can limit the potential for growth and profitability. Ancillary income provides an opportunity to diversify revenue streams, reducing dependence on a single source.
Increased Revenue Potential: By offering additional services such as packing supplies, locks, insurance options, or even selling retail merchandise, self-storage facilities can tap into new sources of revenue. These offerings can attract customers who may not have otherwise utilized the storage facility.
Competitive Advantage: Ancillary services can help differentiate a self-storage facility from competitors in the market. By providing value-added services, climate-controlled units, or 24/7 access, the facility can attract more customers and command higher rental rates.
Customer Convenience and Satisfaction: Ancillary services that enhance convenience and streamline the storage experience can lead to increased customer satisfaction and retention. For example, offering online payment options, providing moving assistance, or facilitating package delivery can make the storage facility more attractive to customers.
Offsetting Operating Costs: Ancillary income can help offset operating costs associated with running a self-storage facility. The additional revenue generated from ancillary services can contribute to covering expenses such as property maintenance, security systems, staff salaries, marketing efforts, and other operational expenses.
While ancillary income can be significant, it's important for self-storage facilities to carefully assess market demand, cost implications, and operational feasibility when introducing additional services.
A well-executed ancillary income strategy can enhance profitability, customer satisfaction, and the overall success of the facility.
The Storage Authority team is excited to guide you on your journey to becoming self-storage owners.
Let's build one for you or convert your existing facility to the Elite Storage Authority brand!
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Ed 727 946 0745
Ed Clement is a franchise director at Storage Authority. One of his passions and responsibilities is helping franchisees find land by sharing how to find land both online and offline. Ed has a strong background in real estate, investment banking, and management consulting. He is available at Ed@StorageAuthority.com or 727 946 0745 to answer your questions and share the Storage Authority Franchise opportunity.