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The 4% Rule vs. Self Storage. Who Wins?

By Marc Goodin, CEO of Storage Authority, The only self-storage franchise.


Self-storage wins every time hands down! 


The 4 % rule lets you know the recommended value of your stock portfolio to retire with a certain yearly income via your stock portfolio.   Simply states that the maximum you should spend from your stock portfolio during retirement is 4 Percent.  For example, if you wanted a yearly income of $200,000 during retirement you would need $5,000,000 invested in the stock market.  If you wanted a $300,000 yearly income you would need ($300,000/.04) = $7,500,000 invested in the stock market.


For additional safety against the occasional large stock market drop it would help if your mortgage was paid off and you had one or two years of income in cash.  That way you could skip withdrawals when the market is down significantly.


If you have $7 – $10 MM in the market or will soon, you are on track for a great retirement.


If you don’t see this happening self-storage is a real alternative.  And even if you have a 10 – 20-year plan to save for retirement you can cut that time in half with self-storage.


Normally to make $300,000 plus a year in self-storage you would need to invest $2 to $3MM of your own money with a traditional loan with a 30 percent down payment.  But now you have an opportunity to get a Small Business Administration (SBA) loan to build your self-storage business with 15% down which allows you to cut your initial cash investment in half.  If you would like an introduction to leading SBA Self Storage lenders let me know.

lake at the base of mountains
Few investments beat self storage returns

It is much easier and faster to save a million dollars to invest in self-storage than to save $7,500,000 to get that same $300,000 retirement income. 


Disclaimer:  I am not a certified financial planner so make sure you review your retirement funding with your financial planner.  Last week we had a prospect go through our discovery process. She was all set to go and just had one step left – to check with her financial planner.  She told us she decided not to get in because her financial planner said she would be risking her grandkid's college fund. Of course, we disagree with the premise but she made the right decision because if she did not believe enough in herself and self-storage then self-storage is not for her. It does take work but most people work a lifetime and do not retire with a $300,000 a year plus income. Many of our  Storage Authority franchisees reviewed the opportunity with their CPAs/financial planners, so we encourage it. We even have one franchise who is a CPA/Financial planner bidding his project out as we speak.  If you would like to talk to him let me know & I will introduce you.


Cheers, Lets Crush it in 2024!



Do you want to know if you qualify for a Storage Authority Franchise?

If you fill out the application (apply icon on our website) you will have your answer in 2-3 days.  Or we can have a 10-minute call today and not only will you know if you qualify, you will learn the basics of what is involved in developing and operating a self-storage business.  Give me a call or let me know a couple of good times to call you.  (Let me know the time zone - I am Eastern Standard Time)

Marc Goodin is the President of Storage Authority Franchising.  He owns 3 self-storages he designed, built, and manages. He has been helping others in the self-storage industry for over 30 years.  He can be reached at or directly at 860-830-6764 to answer your franchising, development, marketing, sales, and operations questions.  His best-selling self-storage books are available on Amazon.



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